Hey, I'm Andrew 👋

I help you figure out what to build. Then I build it.

You know your business. You shouldn't have to map out every detail of the software it needs, too. Bring me the problem you're trying to solve, and I'll work with you to find the right approach, design it, and build it.

That could be a tool that makes your team's work easier or a product you sell to customers.

Tell me what you're trying to build →

The short version

48 products shipped
4 companies founded
100s of founders and execs coached
Emmy Award winner

What I build

Software you could never justify hiring a whole team for. That math just changed.

Internal tools

The spreadsheet your whole business secretly runs on, rebuilt as real software. It stops breaking, and it stops living in one person's head.

AI where it actually helps

Someone on your team spends every week reading, sorting, and retyping. I automate the repetitive part and keep a person on the decisions.

A real v1

You know what you want to build. You just don't have a technical co-founder or six months. I build the version you can put in front of real customers.

Something that stalled

An agency or a freelancer got it halfway there. I figure out what's worth keeping, then finish it.

Building something else? If it's software and it matters, ask.Start the conversation →

How we'll work together

You don't need a technical plan before we talk. We'll work through the important decisions together, and you'll see progress as we go.

01
We figure out what's worth building
We'll talk through the problem, who the software is for, and what it needs to help them do. Then we'll decide what to build first and what can wait. If there's a simpler way to solve it, I'll tell you.
02
You see how it will work before I build it
I'll design the key screens and walk you through how someone would use them. You'll have something concrete to react to, so we can spot what's missing and work through changes before I start building.
03
You try working software every week
No big reveal at the end. Each week, you'll try what I've built and tell me what's working and what needs to change. We'll use that feedback to decide what comes next.
04
I help you launch and get people using it
Getting it live is only part of the job. I'll help with the rollout, training, and the early questions that come up as your team or customers start using it. The goal is software people use, not just a finished project.

You work directly with me, every step of the way.

Recent work

Names left out on purpose.

Regional logistics co · ~40 people

6 weeks

23 active build days

A dispatch board that replaced eleven spreadsheets

Every route change lived in a file two people understood.

Now the whole team can see it, and change it.

Healthcare provider · ~120 people

9 weeks

31 active build days

An intake assistant that reads and routes referrals

Coordinators spent every morning sorting faxed PDFs by hand.

They review the exceptions now, not the pile.

Two-person founding team

7 weeks

26 active build days

The v1 they could actually sell

A clear idea, a waitlist, and six-figure agency quotes.

Shipped to the waitlist. First customers paying.

Property management firm · ~15 people

5 weeks

18 active build days

A maintenance line that sorts itself out

Every tenant request landed on one office manager.

Requests get logged, routed, and scheduled without her.

E-commerce brand · ~30 people

4 weeks

14 active build days

One screen instead of three systems

Support flipped between three tabs to answer one question.

One look-up. Answers in seconds.

Salt Lake City, Utah

How I got here

Twelve years. Four companies founded. Forty-eight products, from finance and healthcare to connected devices. There's an Emmy in the mix, too.

I've been the engineer, the designer, and the person figuring out what to build. Usually all three at once.

The tools have changed. I still start with the problem.

I've spent the past two years building with AI. It's changed how quickly I can get to working software, but not how I approach a project. I still start by understanding your business, who the software is for, and what would actually help them. Then I help you work through the decisions, design it, and build it.

Outside of work, you'll find me with my family, at church, or out mountain biking. Add in the Utah mountains, Arkansas valleys, and a steady stack of systems-thinking books, and you've got a pretty good picture.

I also speak. Building with AI · product leadership · second-stage growth

Talk to my team →

Tell me what you're trying to build

A couple of sentences is plenty. If it's a fit, I'll come back with what I'd do and what it takes. If it isn't, I'll say so and point you somewhere better.